Ad of the day

by claesgellerbrink

Gibson S-1- “Ron Wood” Advert 1977Gibson S-1 advert from 1977 with Ron Wood

Gibson’s S-1 was a guitar that tried to find a niche and couldn’t quite succeed. Created in the late 1970s when the guitar company was owned by Norlin, the S-1 was a hybrid’s hybrid. Featuring three single-coil pickups, a four-position chicken head phase selector switch- plus a toggle switch- but only one tone and one volume knob, and a bolt on the neck, the guitar seemed like an attempt to create an American guitar to outdo the Teisco Spectrum. The guitar was sold from 1976 to 1980, but despite getting Ron Wood on board as an endorsee, he had just taken over Mick Taylor’s spot in The Rolling Stones, almost no one was interested in a Gibson that tried to be a Fender by way of Tokyo. It eventually suffered the same ignoble fate as a similarly designed and marketed Gibson, the Marauder. Taken from The National GUITAR Museum