Claescaster

Category: Ad of the day

Ad of the day

Roy Buchanan in a DiMarzio ad from Guitar Player Magazine, May 1977
Roy Buchanan in a DiMarzio ad from Guitar Player Magazine, May 1977. I love how nothing is actually related to the old pictures of Buchanan playing his Nancy. “Roy now uses a Hamer (not pictured) equipped with two DiMarzio Super Distortion Humbuckers”.

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H.S. Anderson Mad Cat

H.S. Anderson Mad Cat

I have always been gay for the H.S. Anderson Mad Cat. I’m not even a Prince fan, this is the guitar that Prince made famous and used during the first half of his career, it’s something else. I think I really like it because of the unique look, it’s a bit too much of everything, a “all in” kind of guitar. The leopard pickguard should be too much but for me it just looks awesome, actually it reminds me a bit of Prince, but in a good way. If an African dictator, you know the ones with huge palaces in marble while the people are starving, needed an electric guitar, this would be it. I’m sure that Gaddafi had a couple in his guitar collection. H.S. Anderson was created by Mr. Hidesato Shiino and distributed and crafted by Moridaira who made Morris. Morris have always been seen as one of the better acoustic guitar builders but their electric guitars were fairly poor in the early 1970’s. When Shiino started H.S. Anderson in 1973 it was meant as a high quality custom shop brand aimed at the professional Japanese market. Here is some more information taken from Music-trade in Japan:

Mr. Shiino said that the original design of MADCAT came from the Takahiko Ishikawa who is top guitarist here in Japan (Maybe Mr. Ishikawa played over 10,000 songs…!!! He is mainly playing the acoustic guitar). Anyway, when they have a drinking, Mr. Ishikawa just wrote the original design of MADCAT. A few weeks later, Mr. Shiino added his idea and made the prototype of MADCAT. Well, about Mr. Shiino, you could check my JV history page. The logo mark was designed by Mr. Atsuro Yamada who is currently Managing director of Gramco Ltd – Top Strategic Brand Consulting Company. Mr. Shiino and Mr.Yamada were a good friend, and Mr.Yamada designed the logo mark and even MADCAT illustration. The Morris factory for H.S. Anderson was independent from Morris Acoustic guitar factory in Nagano. I’ve heard hat 3 craftsmen (Mr.Shinoda, Mr.Imafuku – He is Fujigen manager currently and other craftsman) made H.S. Anderson brand guitars. Early days (1973 -1974) made Madcat hasn’t got the serial numbers and signature in cavity. Later day (after 1975), H.S. Anderson guitars have their signature of these builders somewhere – PU cavity. Of course, Mr. Shiino left already (He established the ESP in 1975).

Music-trade has a beautiful Mad Cat in their collection that is unfortunately not for sale, which I can understand. I have actually never seen a real H.S. Anderson Mad Cat on eBay, only later versions made by Hohner, they were made in the Moridaira factory too, at least the first versions. The later Hohner “The Prinz” guitars that came in the 1980’s were most likely made in Korea by Cort. There has been numerous re-issues of the original H.S. Anderson Mad Cat, some better than others. Now there is one called Vintage re-issue Mad Cat made by Moridaira, the plant that made Morris and H.S. Anderson back in the 1970’s. Here is a review from Premier Guitar.

H.S. Anderson Mad Cat
I do love the H.S. Anderson cat

HS Anderson Mad Cat aka Prince's Hohner tele
Prince back in the days with his H.S. Anderson Mad Cat

Ad of the day

Martin guitar ad from Guitar Player Magazine, September 1974
Martin guitar ad from Guitar Player Magazine, September 1974. I love how few parts an acoustic guitar has.

Ad of the day

Hagstrom H8 Eight String Bass, 1968 Hagstrom advertisementHagström H8 Eight String Bass, Hagström advertisement from 1968

Ad of the day

Gibson S-1- “Ron Wood” Advert 1977Gibson S-1 advert from 1977 with Ron Wood

Gibson’s S-1 was a guitar that tried to find a niche and couldn’t quite succeed. Created in the late 1970s when the guitar company was owned by Norlin, the S-1 was a hybrid’s hybrid. Featuring three single-coil pickups, a four-position chicken head phase selector switch- plus a toggle switch- but only one tone and one volume knob, and a bolt on the neck, the guitar seemed like an attempt to create an American guitar to outdo the Teisco Spectrum. The guitar was sold from 1976 to 1980, but despite getting Ron Wood on board as an endorsee, he had just taken over Mick Taylor’s spot in The Rolling Stones, almost no one was interested in a Gibson that tried to be a Fender by way of Tokyo. It eventually suffered the same ignoble fate as a similarly designed and marketed Gibson, the Marauder. Taken from The National GUITAR Museum

 

Ad of the day

Back from the grave, Goya 174 ad from 1970 2
Back from the grave, Goya 174 ad from 1970

It seems like I will soon be the proud owner of an early 1970’s Levin 174. A nice Danish chap by the name of Orla wrote a comment on my previous post about Levin, saying that he had one for sale. I will write more about it as soon as I get it but for now, enjoy this Goya ad for the same guitar from 1970.