Gibson S-1 advert from 1977 with Ron Wood
Gibson’s S-1 was a guitar that tried to find a niche and couldn’t quite succeed. Created in the late 1970s when the guitar company was owned by Norlin, the S-1 was a hybrid’s hybrid. Featuring three single-coil pickups, a four-position chicken head phase selector switch- plus a toggle switch- but only one tone and one volume knob, and a bolt on the neck, the guitar seemed like an attempt to create an American guitar to outdo the Teisco Spectrum. The guitar was sold from 1976 to 1980, but despite getting Ron Wood on board as an endorsee, he had just taken over Mick Taylor’s spot in The Rolling Stones, almost no one was interested in a Gibson that tried to be a Fender by way of Tokyo. It eventually suffered the same ignoble fate as a similarly designed and marketed Gibson, the Marauder. Taken from The National GUITAR Museum
Back from the grave, Goya 174 ad from 1970
It seems like I will soon be the proud owner of an early 1970’s Levin 174. A nice Danish chap by the name of Orla wrote a comment on my previous post about Levin, saying that he had one for sale. I will write more about it as soon as I get it but for now, enjoy this Goya ad for the same guitar from 1970.